After measuring their carbon footprint in 2009, Counter Culture Coffee made a commitment to become carbon neutral by 2015. They reached their goal much faster, achieving carbon neutrality for the entire company by the end of 2011.
We have been honored to partner with Counter Culture as they continuously work towards reaching their sustainability goals. In 2012, they offset 642 tons of carbon through our clean cookstove program. For this project, a total of 86 cookstoves were built in the community of Marcala, Honduras, benefiting 626 family members.
In 2013, we are working with Counter Culture and one of their coffee cooperatives, COLCAFELOL, to build 85 more clean cookstoves in Marcala. These stoves will benefit hundreds of people by reducing indoor air pollution in the home and decreasing deforestation for fuelwood. In addition, the stoves will offset more than 600 tons of CO2 emissions over their lifetime.
Thank you to Counter Culture Coffee for their continued support of our Clean Cookstove Program!
Recently, in partnership with Counter Culture Coffee, we built 86 Justa clean cookstoves into the kitchens of Café Orgánico Marcala (COMSA) producers in Marcala, La Paz, Honduras, via the technical assistance provided by La Asociación Hondureña para el Desarrollo (AHDESA). In all, 626 family members of COMSA producers in and around Marcala will benefit from cleaner indoor air, more disposable income, and will use less than half the wood required by their former cookstoves.
Trees, Water & People would like to thank the Counter Culture Coffee team for their dedication to providing high quality coffee to those who appreciate it, while, at the same time, giving back to the communities that produce the product. Over the lifespan of these cookstoves, 645 tons of CO2 will be avoided, reducing the amount of hazardous greenhouse gases in our global atmosphere that are leading to climate change.
Counter Culture Coffee stands out for many reasons; it is a different kind of coffee company. They are dedicated to finding and bringing to market the most exciting, authentic, and delicious coffees in the world. Counter Culture approaches their work “with a passion for the ideal of coffee perfection, a dedication to real sustainability, and a commitment to cutting-edge education throughout the coffee chain.”
“Building a sustainable business is central to Counter Culture Coffee’s mission. We strive to be leaders in sustainable coffee and combine our commitment to buying high-quality coffee with respect for the natural environment.”
In 2009, Counter Culture Coffee started down the road of carbon neutrality by calculating the carbon footprint of Finca Mauritania’s coffee from seed to cup (read all about this journey here). They set a goal of going carbon neutral by 2015 and got to work. They enlisted Vancouver-based company, Climate Smart, to calculate their total annual emissions: 576 tonnes of greenhouse gas.
In 2011, we were excited to receive a call from Counter Culture about helping them offset their emissions through our clean cookstove projects. The idea of working directly with one of Counter Culture’s coffee cooperatives to build cookstoves was an ideal carbon offset opportunity and we were honored to help such a progressive company meet their sustainability goals.
Together, we will provide 76 COMSA Coffee Cooperative members in Marcala, La Paz, Honduras with clean cookstoves, saving these families a significant amount of money on fuelwood costs while, at the same time, greatly reducing indoor air pollution in their homes and deforestation rates in the area. Each Justa cookstove model that we build saves 1.5 tons of carbon emissions per year. Over the stove’s minimum projected lifespan of 5 years, that equates to 7.5 tons of carbon.
We look forward to working with Counter Culture Coffee well into the future and we are proud to be their offset partner, working together to meet an important carbon neutrality goal.
To learn more about Counter Culture Coffee’s sustainability programs click here.